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Ride the Change: A Perspective on the Changing Indian Consumer, Market and Marketing

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Ride the Change: A Perspective on the Changing Indian Consumer, Market and Marketing

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    Available in PDF Format | Ride the Change: A Perspective on the Changing Indian Consumer, Market and Marketing.pdf | Unknown
    Mr. M. G. Parameswaran
This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and advertising in particular, and provides rich insights into diverse products and consumer behavior patterns More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their 'market thinking' to 'deliver better results in the market place.' The book is lucid, written in an interactive, or rather conversational style, and is meant for light reading. It is also fairly well-organized, and each section ends with a set of self-help questions to test the 'CQ (Change Quotient)' of entrepreneurs and managers, i.e., their understanding of trends, structure, and geographical extent of markets: competition and competitors' strategies: innovation: marketability and reach of products and services and their delivery systems: consumer profiles and preferences: promotional role of media: recruitment, training and team building: brand building and advertising management etc.  
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 212 pages
  • Mr. M. G. Parameswaran
  • Tata McGraw Hill Education Private Limited
  • Unknown
  • 9
  • Other
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